PC giant Hewlett Packard has collaborated with designer Michael Bastian to launch a smartwatch that looks very close to a traditional watch.
Christened MB Chronowing, the smartwatch is compatible with both iOS and Android devices and has been priced at $349 for the base silver plated model and $649 for the limited-edition, sapphire glass, alligator strap variant.
According to a report by the Wall Street Journal, the watch does not feature a touch screen, doesn’t track steps or heart rate and doesn’t sport a microphone unlike most other modern smartwatches.
The watch only offers vibration feedback to alert users when they receive text messages, e-mails and notifications from apps of their choice and glanceable information on the dial.
Unlike some hybrid smartwatches that come with mechanical hands, time is displayed in analog format through a monochrome LCD display. It also displays information such as the weather, and stock prices among others. The watch features three buttons to navigate through menus, activate a built-in light and control the phone’s music player.
HP claims the watch’s battery life is about seven days.
The MB Chronowing smartwatch will go on sale starting November 7 on the website Gilt.com.
It’s worth pointing out that there are a number of smartwatches available in the market which offer simple notifications and limited functionality. On the other hand Android Wear-based devices and Pebble offer enhanced features but don’t really look like conventional time pieces.